Gmsİnşaat
Gms 2025 Münih exhibition stand
153 m²2025Munich
Exhibition stand design
3D visualisation
A 3D visual is there to let you decide, not to sell. Lighting comes from the real fittings, materials from real textures, dimensions from the production drawing.
A 3D visual is not an advertisement but a decision tool. Its job is not to flatter the stand but to show what a space that does not exist yet will be like. So we do not dress it up.
The model is the design itself. Floor plan, structure and material decisions live inside it, and going from visual to production drawing does not mean drawing it again. The wall thickness in the presentation is the wall thickness in the workshop.
Lighting is solved by simulation too. Fitting types, angles and colour temperature are tested in the model; the reasoning is on the lighting design page.
01
How the visual is built
The camera angle is a question of honesty rather than taste. A presentation that only shows the stand from its most flattering corner hides the view a visitor will actually get. So the images are taken from the aisle, from the entry point and from inside the stand.
Neighbouring stands and the light of the hall are taken into account as well. An exhibition hall is not a white studio: the colour of the stand next door, the general lighting overhead and the crowd all shape how a stand really looks.
- 01
Floor plan
Entrance, circulation, meeting area and display zones are set. The model grows from the plan, not the other way round.
- 02
Massing
Heights, structure and main surfaces go up. The venue height limit is checked at this stage.
- 03
Materials and textures
Real panels, laminates and paint colours go into the model. A material we cannot get is not used in the image either.
- 04
Lighting
The distribution and colour temperature of the actual fittings are defined in the model, along with the general hall light.
- 05
Camera angles
Aisle, entrance and interior views. Eye level is the rule; a bird view is used only to explain the plan.
- 06
Approval and drawings
The approved visual is an annex to the contract. Production drawings and graphic dimensions come out of the same model.
02
The gap between visual and built
There should be no gap, but we say up front where one can appear: the crowd, the colour of the stand next door and the general hall lighting cannot be reproduced exactly. Beyond that, every surface visible in the image is made from the material shown.
The limits of a design are drawn by the venue. Venues such as Messe Düsseldorf publish height, rigging and floor loading rules at registration, and the visual is built inside those limits.
We publish render-and-built comparisons of completed work on the project pages.
- How many images do we get?
Three angles at concept stage as standard: aisle, entrance and interior. A floor plan and an overhead view come in addition.
- Do you produce animations or virtual walkthroughs?
On request. Still images are usually enough to decide; animation earns its keep on large stands with complex interior layouts.
- Is visualisation charged separately?
No. Concept design and 3D visualisation are part of the quotation stage; charging starts when the contract is signed.
The approved visual, the stand as built
On the left, the 3D visual presented to the client; on the right, the same stand photographed on the show floor. The gap between the two is the summary of how we work.
Recent work
All projects
Do you have your fair dates?
The fair name, dates, floor area and number of open sides are enough. We come back within two working days with a concept and a budget range.