HongfaEnergy
Hongfa EV Charge 2025 Istanbul exhibition stand
28 m²2025IstanbulEV Charge
Exhibition stands
Graphics and print
Print is the last thing finished on a stand and the most read. Type size follows reading distance, and material follows the venue fire requirement.
A visitor walks past the stand and gives it a few seconds. If what you do is not clear in those seconds, the graphics have not done their job. What matters is not how many words there are but which word is set largest.
Graphics are not a layer added at the end of design. Where the text lands is decided with the floor plan; if the structure does not carry the message, the message ends up squeezed into whatever gap is left.
Print and application stay under our control. File preparation, material choice, colour proofing and fitting run on one schedule, and graphics are the last step of production.
01
Reading distance
Type size is not a design preference but a distance calculation. A company name read from across the hall and a product description read while standing inside the stand cannot be set at the same size. The hierarchy works in three steps: the brand from far, what you do from the aisle, the detail up close.
The second question is contrast. Hall light comes from above and bounces off gloss; matt material is usually easier to read. Lighting angles are decided together with the graphics, as covered on the lighting design page.
- 01
Brand guidelines
Logo use, colour references and typefaces are collected. If there is no guideline, a consistent rule is derived from existing printed work.
- 02
Layout
Graphic areas are set on the floor plan. Type sizes follow reading distance, and empty space is a decision too.
- 03
Material and certificate
Print material is chosen for the surface and the fire requirement. The flame retardant certificate goes into the build-up file.
- 04
Colour proof
Corporate colours are checked with a proof before the run. A colour that looks right on screen prints differently on each material.
- 05
Printing
Print onto panel, vinyl, tensioned fabric or acrylic. Seams are planned around the artwork and never through the middle of a word.
- 06
Application
Graphics are applied in the workshop and checked at the trial build. Panels leave knowing exactly where they will sit.
02
Fire certificates and site checks
Venues require a flame retardant certificate for every hung surface and ask for it on site during build-up. Venues such as Messe Frankfurt state the requirement plainly in their technical regulations, and uncertified fabric comes down.
The certificate file travels with the stand. For fairs abroad it sits in the same folder as the customs paperwork, so nobody goes back to an office for a sheet of paper.
- What files should we send?
A vector logo and the typefaces are enough. Photographs need to be at print resolution; an image prepared for screen falls apart at large scale.
- Will our corporate colour match exactly?
Colour is checked with a proof. The same colour reads differently on matt panel, gloss acrylic and tensioned fabric, and the proof shows that difference before the run.
- Can we renew the graphics for the next fair?
Yes. On reusable systems the structure stays and only the graphics change. That is covered on the storage and reuse page.
The approved visual, the stand as built
On the left, the 3D visual presented to the client; on the right, the same stand photographed on the show floor. The gap between the two is the summary of how we work.
Recent work
All projects
Do you have your fair dates?
The fair name, dates, floor area and number of open sides are enough. We come back within two working days with a concept and a budget range.