Maxima System exhibition stands

How we produce it

We draw the design in three dimensions, then fit it to the profile grid. Posts and beams are standard aluminium profiles; the wall panels, counter, plinths and backlit logo box are prepared in our own workshop in Beylikdüzü. We lay out the graphic files and order the print ourselves, and because we know where every joint falls, a logo or headline never lands on one.

One thing should be said plainly: the panel joints can be read from close up. Rather than hiding them we make them part of the design, setting colour blocks and images to the panel module. Where an uninterrupted surface is essential we recommend a custom timber build; for the same floor area we can draw both side by side.

Profiles and panels travel in numbered crates and take up little room in a lorry, which makes freight abroad easier. Freight, the ATA Carnet and customs are ours; in Germany our Aachen office gives local support.

Where we have used it

The largest was the Emintosun stand at LIGNA 2025 in Hanover, 182 square metres. We built 153 square metres for GMS at bauma 2025 in Munich, 96 for Alfa Metal at ALUMINIUM 2025 in Düsseldorf and 60 for Ağaoğlu Silah at IWA OutdoorClassics 2025 in Nuremberg. At HANNOVER MESSE the stands for Öz Metal, Genç Bombe and Tekno Vals, 35 to 36 square metres each, used the same system. In Istanbul the Waspo stand at Automechanika 2024 and the Yazıcılarav stand at Prohunt 2025 were 60 square metres apiece; the smallest is the Evafone stand at Petzoo Eurasia 2026 at 12 square metres. All of them are on the projects page.

What we pay attention to

• Height: we choose the profile length to the stand height the hall allows and send the technical file to the hall management.
• Heavy products: machines and heavy samples are never hung on the profiles; they stand on their own plinth, which we make in the workshop.
• Lighting: spots are clamped to the profiles, the backlit logo box runs on its own circuit, and the lighting is tested at the trial assembly.
• Furniture and back room: the meeting table, counter, lockable back room and kitchen worktop go into the plan from the start.
• Hall rules: the rear face towards the neighbour, floor protection and cable crossings follow each hall's own rules.

What a maxima stand is

A maxima stand is a system exhibition stand built from aluminium box profiles: the load-bearing frame comes from the profiles, the surfaces are clad with printed panels or tensioned fabric, and an LED facade or a mezzanine can be added. What sets it apart from a standard modular system is load capacity; it carries walls above four metres, heavy graphic facades and rigging loads. In searches it also appears spelled “maksima stand”; both mean the same system.

We cut and number the profiles to size in our workshop in Beylikdüzü and bring the panels to the hall already printed; only assembly happens on site. We describe the strengths and limits of the system in detail in our maxima system stand article.

Maxima stands we have built

All of the following were built with the maxima system; each page carries the fair, the city, the floor area and photographs taken in the hall.

• Emintosun, LIGNA 2025, Hanover, 182 m²
• GMS, bauma 2025, Munich, 153 m²
• Alfa Metal, ALUMINIUM 2025, Düsseldorf, 96 m²
• Ağaoğlu Silah, IWA 2025, Nuremberg, 60 m²
• Genç Bombe, HANNOVER MESSE 2025, 36 m²
• Evafone, Petzoo Eurasia 2026, Istanbul, 12 m²

We work with the same system from twelve to one hundred and eighty square metres; the full list is in the projects section at the bottom of this page.

What determines the price of a maxima stand

We do not quote a single per-square-metre price; on a maxima stand five items set the budget: how many metres of wall and how high, whether there is an LED facade or a mezzanine, the printed panel area, the number of enclosed stores and counters, and the city of the fair. For a fair abroad, freight, the ATA Carnet and customs are added as separate lines.

These items are written separately in the quote, so you can see how the budget changes when one is removed. We explain all of them on the exhibition stand costs page. Tell us the fair and your floor area and we send a written budget frame within 48 hours; the first concept is free.

Where the system is strong

The Maxima profile section is heavier than that of lightweight systems. In practice that means you can build a four-metre wall with no intermediate post, put a fascia on top of it and hang lighting from the fascia. A lightweight system needs a back leg for the same wall, and that leg usually lands inside the storeroom.

The second strength is integration. Cabling, spotlight track and fabric tension frames clip into the profile’s own channel. Nothing on the surface reads as a trunking, a screwed clamp or an afterthought. That detail is what brings the stand closer to a timber build when seen from a distance.

The third is carrying. Cases, screens and shelves fix straight to the profile. Our stand types page lists the panel and screen load limit for each system separately.

The line the grid draws

The system rounds dimensions to its own multiples. If you want a wall at two metres thirty-two, you either drop to the nearest module or add a filler. The filler leaves a visible line; designing it in as a deliberate joint beats trying to hide it later.

Curves and shaped surfaces are not the system’s natural work. They need bent bespoke profile or timber infill, and both erode the speed and cost advantage. If the stand’s identity rests on a curved form, the choice of system should be revisited.

Height is another limit. Above four metres the profile wants extra bracing, and hall height and the organiser’s permitted level constrain it further. On a design with a tall fascia, read the technical manual first and pick the profile second.

Who it suits and who it does not

It suits companies doing more than one fair a year on fifty square metres or more, whose display works with shelves and cases, and who want a meeting area and a storeroom. On that profile the system both shortens the build and cuts the second show’s invoice.

It does not suit companies exhibiting once every two years, those whose stand rests on a genuinely original architectural idea, or those taking under twenty square metres. In the first case the investment never divides; in the second the grid spoils the idea; in the third the profile section looks heavy on a small footprint.

Work the budget over two or three fairs rather than one before deciding.