Akros Mimarlık
Retail display
Dealer display corners, brand windows and corporate exhibition areas. The real question is not how it looks but whether it repeats identically across many locations.
A display corner is never designed on its own. A decision taken for one dealer is repeated across dozens; every difference between them is a drift in how the brand looks. So the first question is not appearance but repeatability.
The second question is assembly. Whoever builds the corner is usually not the person who drew it — it is the dealer’s own fitter or a regional crew. Part count, assembly order and the clarity of the instructions are part of the design.
This work comes from the same discipline as an exhibition stand: there too a system comes apart, travels and goes back up in another hall. The images on this page are from our fair work; display installations will be published once cleared.
01
The modular set-up
A modular set-up means building corners of different sizes from the same parts. A dealer may have 4 sqm or 20 sqm; instead of drawing two designs, the same module is used fewer or more times.
For that, a single module has to look finished on its own. If one module standing alone looks incomplete, the small dealer appears to have an unfinished installation. Dimensions, edge details and the back panel are therefore solved on the first module.
Graphics are a separate layer. When the product range changes the structure stays and only the printed surface is renewed. The same approach is described on the sustainable stands page.
02
Brand windows and exhibition areas
A window is read from a metre away, a display corner from three, an exhibition area from ten. Type height, product placement and light levels are set by those distances. Using the same artwork at all three scales gets all three wrong.
Lighting alone decides a display. A glossy product surface brings reflections, a matt one brings shadows, and the angle of the accent fitting is set after the product is in place. That adjustment is a line in the assembly instructions, not something remembered later.
For current retail and display practice we follow the publications of trade fairs such as EuroShop.
- 01
Pilot corner
The set-up goes up at one location first. Dimensional errors, assembly time and missing parts surface here.
- 02
Assembly instructions
Part list, order and photographed steps. The instructions are part of the design delivered, not written afterwards.
- 03
Size variants
Module counts are fixed for small, medium and large areas. No new drawing is made for each location.
- 04
Production batch
Parts are made in one batch where possible. A second batch brings tone differences in timber and paint.
- 05
Delivery and build
Flat-packed parts go to the dealer. We recommend that the first installation runs under our supervision.
- 06
Renewal
When the range changes only the printed surface is sent. The structure stays and site work drops to an hour.
- How many locations can it cover?
The limit sits in production, not in design. The more parts made in a single batch, the better colour and tone hold. Tell us the number of dealers early and we plan one batch.
- Can the dealer build it with their own fitter?
Yes. The set-up is screwed together from numbered parts and the instructions are photographed. We still recommend our crew for the first build; the first assembly exposes gaps in the instructions.
- Is a display corner the same as an exhibition stand?
No. A stand goes up for a few days at one location; a display corner stays for months and repeats across many. Material durability and ease of assembly weigh more heavily in display work.
Let us talk about your project
The location, the floor area and the date the space has to be in use are enough. We come back within two working days with a process and a schedule.