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Fairs abroad · Main guide

Taking a stand to a fair abroad

Ömer Faruk Süer · Senior Sales Manager · 3 min read · Last updated:

General view of the stand from the aisle: white body, niches clad with product graphics, and the timber vaulted ceiling of the Messe Karlsruhe hall.

Short answer

How do you take a stand to a fair abroad?

Two routes. The first is building in Turkey and shipping by road or air freight, using an ATA carnet as the temporary admission document so the stand returns after the show. The second is designing in Turkey and placing production with a workshop in the destination country. The first buys control, the second buys transit time. The choice depends on the size of the fair, whether the stand will be reused, and the calendar.

The reasoning follows below, section by section

Sources

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