After the fair
Explaining stand spend to the board
3 min readUğur Yılmaz
8 articles · 11 guide clusters
Exhibition stand guides
Exhibition stand costs, stand types, build processes and preparing for fairs abroad — all drawn from real projects, focused on budget and return.
Cluster
8 articles · page 1/1
After the fair
Stand photography: what to shoot
Stand photographs get used for years after the show. A good frame owes more to the right hour and a shot list prepared in advance than to the photographer.
3 min readUğur Yılmaz
After the fair
Is visitor count a misleading metric
Footfall is popular because it is easy to count. The trouble is that the number says almost nothing about whether business came out of the fair.
3 min readUğur Yılmaz
After the fair
The first week after the fair
A fair pays off in the week after it, not during it. Without a plan made in advance for that week, part of what you collected is never called and part of it is called too late.
3 min readUğur Yılmaz
After the fair
Collecting and following up leads
A business card is not a record. For information gathered at a fair to be usable, the substance of the conversation has to be written at the same time.
3 min readUğur Yılmaz
After the fairPillar
After the fair: how to measure success
Measuring a fair starts before the fair, not after it. Without a written target, the result is only the story each person happens to remember.
3 min readUğur Yılmaz
A guide is good; the floor is better.
If your question is bigger than a guide, send the fair name, dates and floor size; we come back within two working days with a concept direction and budget frame.