Fair preparation
Building the fair team and splitting roles
3 min readÖmer Faruk Süer
13 articles · 11 guide clusters
Exhibition stand guides
Exhibition stand costs, stand types, build processes and preparing for fairs abroad — all drawn from real projects, focused on budget and return.
Cluster
13 articles · page 1/2
Fair preparation
Fair application and space contract
A fair application is not a form but the frame for the next six months. The clauses in a space contract decide what the stand can be, before price does.
3 min readÖmer Faruk Süer
Fair preparation
Hospitality on the stand
Hospitality is not decoration; it is the thing that lengthens a conversation. What you serve matters, but where and how you serve it is a design decision that changes even the aisle traffic.
3 min readUğur Yılmaz
Fair preparation
Setting a goal for the fair
A fair without a goal cannot be measured, and one that cannot be measured cannot be defended. A good goal has three parts: a number, a definition of that number, and a date.
3 min readÖmer Faruk Süer
Fair preparation
Planning catalogues, samples and giveaways
Most of the printed material taken to a fair comes home again or ends up in the hall bins. The right plan is a small amount of good material plus a digital alternative.
3 min readUğur Yılmaz
Fair preparation
Fair checklist: the last two weeks
The last fortnight is for closing items, not opening them. Anything still open gets solved on site, and anything solved on site is solved expensively.
3 min readÖmer Faruk Süer
Fair preparation
Briefing your stand staff
The most expensive part of a stand is not the wall but the people on it. A crew sent out without a briefing turns a well-designed stand into a silent shop window.
3 min readUğur Yılmaz
Fair preparation
Inviting customers before the fair
The most productive conversations at a fair are booked, not stumbled into. The invitation process starts six weeks out and runs across three separate contacts.
3 min readUğur Yılmaz
Fair preparation
Choosing your space: why position beats price
Two neighbouring plots at the same fair are not worth the same. Open sides, distance from the entrance and a column in the plot bind the design far harder than price does.
3 min readÖmer Faruk Süer
Fair preparation
Choosing the right fair
A good stand at the wrong fair costs more than a plain stand at the right one. The decision to exhibit rests on who walks the aisles, not on how many do.
3 min readÖmer Faruk Süer
A guide is good; the floor is better.
If your question is bigger than a guide, send the fair name, dates and floor size; we come back within two working days with a concept direction and budget frame.