Stand design
Ten common mistakes in stand design
2 min readLokman Türkoğlu
15 articles · 11 guide clusters
Exhibition stand guides
Exhibition stand costs, stand types, build processes and preparing for fairs abroad — all drawn from real projects, focused on budget and return.
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15 articles · page 1/2
Stand design
Screens and video walls on a stand
A screen is the easiest thing to add to a stand and the hardest to make useful. Without the right size, the right height and content that works muted, it becomes expensive wallpaper.
2 min readUğur Yılmaz
Stand design
The eye-level rule in product display
A product below eye level goes unseen. Display height, the weight of the exhibit and where the visitor stands are one problem, to be solved together.
2 min readLokman Türkoğlu
Stand design
How many seats should a meeting area have
The size of a meeting area is set by the team, not the floor area. As many sales people on site means as many simultaneous conversations, and that gives you the table count.
2 min readLokman Türkoğlu
Stand design
Storage and back-of-house: the invisible square metres
Put storage into the plan last and there is no room for it, so a corner of the meeting area becomes the store. The invisible square metres decide how tidy the visible ones stay.
2 min readLokman Türkoğlu
Stand design
Stand flooring and platform decisions
Flooring is the least looked at and most used surface on a stand. The platform decision draws the boundary, hides the cabling and sets how tired the team is by closing time.
2 min readLokman Türkoğlu
Stand design
Carrying brand identity onto a stand
Brand identity does not move onto a stand by enlarging the logo. When colour, material, proportion and tone work together, visitors recognise the company before they read the mark.
2 min readUğur Yılmaz
Stand design
Reading distance and type size on stand graphics
Stand graphics are read from three distances: across the aisle, at the edge of the stand and at the table. Each distance takes its own message and its own type size.
2 min readUğur Yılmaz
Stand design
What a 3D visual shows and what it hides
A 3D visual is not a photograph of the stand but a presentation of decisions. Knowing what it shows honestly and what it hides changes the approval stage.
2 min readLokman Türkoğlu
Stand design
Stand lighting in three layers
Hall lighting flatters no stand. Once general, accent and atmosphere layers are set up separately, a stand starts to register from the aisle.
2 min readLokman Türkoğlu
A guide is good; the floor is better.
If your question is bigger than a guide, send the fair name, dates and floor size; we come back within two working days with a concept direction and budget frame.