Uğur Yılmaz
Brand & Visual Communications Manager
Active on the agency side since 2013, he has delivered brand, visual communication and digital work for numerous corporate clients across both design and production. On the blog he writes about brand visibility, stand graphics and digital promotion.
Articles
- The first week after the fair3 min
- Planning catalogues, samples and giveaways3 min
- Hospitality on the stand3 min
- How to write a post-show report3 min
- Digital preparation before the fair3 min
- Inviting customers before the fair3 min
- After the fair: how to measure success3 min
- Collecting and following up leads3 min
- Is visitor count a misleading metric3 min
- Stand photography: what to shoot3 min
- Learning for the next fair3 min
- Explaining stand spend to the board3 min
- Printed graphics: material, resolution, fitting3 min
- Briefing your stand staff3 min
- Displaying heavy machinery at industrial fairs3 min
- Surface display at aluminium and metal fairs3 min
- Setting a scene at furniture fairs3 min
- Brand display at cosmetics fairs3 min
- Hygiene and demo areas at medical fairs3 min
- Stands by industry: why one layout does not fit all3 min
- Stands at automotive supplier fairs3 min
- Stands at food and beverage fairs3 min
- Presenting samples at building material fairs3 min
- Safety and display at chemical fairs3 min
- Stand rules at defence industry fairs3 min
- Stand layout at packaging fairs3 min
- Explaining technical products at energy fairs3 min
- Displaying fabric at textile fairs3 min
- Reading distance and type size on stand graphics2 min
- Screens and video walls on a stand2 min
- Carrying brand identity onto a stand2 min